SM APPLIANCE CENTER is the retail affiliate of the SM Group that is focused on the marketing of home appliances in the Philippines. The SM Group is known to a lot of people as one of the largest conglomerates in the Philippines with extensive holdings in shopping malls, retailing, financial services and real estate development.
SM Appliance Center is the trade name of Star Appliance Center, Inc. which was incorporated in 1991; and in a span of twenty eight years, we have been able to set up 86 outlets throughout the entire Philippines. Our stores are normally located in SM shopping malls, SM Department Stores, and other non-SM malls such as Rockwell, Harrison Plaza, Virra Mall and Mega Center in Cabanatuan.
Our initial foray into Online store is meant to be the first step in electronic commerce and the delivery coverage of the Online store is already expanded from Metro Manila to the major cities in the Philippines. The Online store accepts Globe GCash, Visa and Mastercard credit cards. These payment modes will enable customers to shop for home appliances without leaving their homes and thus, avoiding traffic jams and the crowd in the shopping malls.