Advertised: 22-9-10 | Closing Date: 21-11-10

Kraft Foods Philippines Inc.

Do you have a passion for food? Want to make a delicious difference? At Kraft Foods our people are our secret ingredient. We relish innovative thinking and fresh ideas.

(National Capital Reg - Parañaque City)



  • 1. Insights
  • -Collaborate with Consumer Insights team to extract relevant consumer insights.
  • -Leads application of insights to brand planning process and actions that will drive competitive advantage for their brand.
  • -Constantly monitors the competitive environment and translates knowledge into brand plans that will create competitive advantage for their brand.
  • 2. Building Brand Equity
  • -Lead the 5 phases of Kraft Marketing Strategy Framework for the brand.
  • -Understands how the brand fits into the portfolio in developing the brand strategies.
  • -Ensures all brand program aspects are consistent with agreed Brand Foundations.
  • -Defines brand Product Quality Strategy, Packaging Strategy and Pricing Strategy.
  • -Responsible for measuring and monitoring the brand performance ongoing.
  • -Recommends action plans & course-corrects when consumer, competitive or external environment changes.
  • 3. Integrated Marketing Communication
  • -Leads the development of Integrated Marketing Communication (IMC) plan against the brand.
  • -Lead all aspects of advertising and media planning for the brand.
  • -Ensure integrity of consumer communication activities within the overall brand strategy.
  • -Initiates and owns Creative Development Strategy and advertising process for their brand.
  • -Accountable for packaging design and execution and ensure fit within overall brand strategy.
  • -Contribute to agency management briefing and evaluation process.
  • -Shares IMC communications and results with Regional staff on selected growth platforms.
  • 4. P&L Management / Financial Forecasting
  • -Accountable to deliver brand P&L in line with business objectives.
  • -Lead all marketing inputs into the Original Budget (OB) and Mid-Year Update (MYU) for their brand(s).
  • -Provide quality input into financial forecasting for their brand(s).

  • 1. Strategic Planning
  • -Understands Kraft overarching strategies and how they apply to their brand.
  • -Lead development of brand strategies for their particular brand. Ability to set priorities, make tradeoffs and have clear focus.
  • 2. New Product Development and Innovation
  • -Owns innovation to drive growth/sustainability of their brand (both base business innovation and NPD platforms).
  • -Develops near-term innovation funnel for their brand.
  • 3. Project Management
  • -Ensure that all projects related to the brand are delivered effectively.
  • -Develop project management capability of the project teams.
  • -Prioritize brand projects and allocate resources appropriately.


  • Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Commerce, Art/Design/Creative Multimedia, Advertising/Media or equivalent.
  • Required skill(s): media management, advertising development.
  • Required language(s): Filipino, English
  • At least 4 year(s) of working experience in the related field is required for this position.
  • Preferably Assistant Manager / Managers specializing in Marketing/Business Development or equivalent. Job role in Brand Management or equivalent.
  • 1 Full-Time positions available.

Kraft Foods Philippines Inc. 8738 Dr. A. Santos Avenue Paranaque City 1700.
Tel. No. 815-72-38 (81-KRAFT)


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Kraft Foods Philippines Inc.
8738 Dr. A. Santos Avenue Paranaque City 1700.