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About the Research

About the Research

Laws of Attraction is a JobStreet.com research study drawn from a comprehensive survey of more than 18,000 candidates in the Philippines.

The information and graphs provided in connection with the Laws of Attraction research study are drawn from the responses to that survey.

Research specifications:

  • JobStreet.com commissioned Kantar, an independent research agency, to conduct the Laws of Attraction research study

  • The respondents are currently active or monitoring jobseekers

  • Total sample size = 18,378 (see chart below for breakdown of total sample size by industry and diversity subsets)

  • Respondents were:

    • 18 to 65 years old

    • Living in the Philippines

    • Currently active job-seekers, or monitoring for jobs classified within at least 1 of the nominated industries

    • Participant intends to switch job within the next 2 years

  • Completed a 15 to 20-minute online questionnaire

  • Respondents completed the survey between January 18 to March 4, 2019

Sample size detail:

Please note: This data is not ‘nationally representative’ of the total population, as the data reflects those who are ‘in the market for a new job’ and not the ‘total population’ of the Philippines. The sample is targeted to those who are actively seeking a job, or monitoring the job market and looking to change jobs within the next 2 years. The biggest impact, as to be expected, to this study is a greater proportion of 25-34 year olds (61% vs. 28% nat rep) and a smaller proportion of those aged 55 – 65 (1% vs. 11% of the population).

The study is carefully designed to ensure that the data has sufficient representation of each industry, specialization, gender, generation, job level, region and work type. The data is then weighted based on available public sources (census, government statistics etc.) to remove any biases when presented at a total level.

The industries chosen reflect a diverse range of blue (e.g. Construction/Building, Manufacturing/Production, Agriculture/Fisheries) and white (e.g. Government, Accounting, Consulting and Financial Services) collar jobs, to represent the Philippine labor force, and allow for specific differences to be seen across industries and groupings.

INDUSTRY

SAMPLE SIZE (N=)

Accounting / Audit / Tax Services

1,000

Advertising / Marketing / Promotion / PR

1,003

Agricultural / Plantation / Poultry / Fisheries

165

Automobile / Automotive Ancillary / Vehicle

168

Backoffice Support (BPO) – Accounting, Finance, Admin, Graphics Design, etc.

1,022

Banking

1,006

Call Center (BPO) – Customer Service, Telesales, Technical Support, English Trainer

1,070

Computer / Information Technology (Software)

812

Computer / Information Technology (Hardware)

717

Construction / Building

663

Consulting (Business Management)

574

Consulting (IT, Science, Engineering, Technical)

643

Engineering

1,001

Food & Beverage / Catering / Restaurant

886

General & Wholesale Trading

272

Government

1,002

Healthcare / Medical

1,007

Hotel / Hospitality

652

IT Outsourcing (BPO) – Programming, IT Development

651

Manufacturing / Production

1,006

Printing / Publishing

269

Property/ Real Estate

482

Retail / Merchandise

656

Travel / Tourism

646

The survey also identified respondents’ demographic profile including but not limited to gender, age, place of residence, employment status, monthly income and job level/seniority (see chart below for breakdown of total sample size by diversity subsets).

DIVERSITY

CATEGORY

SAMPLE SIZE (N=)

Gender

Male

7,381

Female

10,997

Age Group

Generation Z (18-23)

2,783

Millennials (24-34)

11,205

Generation X (35-54)

4,242

Baby Boomers (55+)

138

Place of Residence

Ilocos Region, Cagayan Valley, CAR

520

National Capital Region

9,909

Central Luzon

1,751

CALABARZON

2,927

Bicol, MIMAROPA

338

Central, Western and Eastern Visayas

1,906

Central, Western, Northern and Southern Mindanao, Caraga and BARMM

1,027

Employment Status

Full Time

12,147

Part Time/ Contract/ Freelance

1,580

Self Employed

583

Not Employed

4,068

Job level

Senior Management

301

Mid Management

1,974

Junior Management

6,286

Junior Level

7,485

Intern/First job

1,749

For details on accessing or using the information and services provided by JobStreet.com, please review our Terms & Conditions.

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