Cinderella, the country’s premium specialty store started with children’s clothes as its main line when it was established in 1948. Soon after, its marketing arm, Cinderella Marketing Corporation was also founded. As it pushed deeper into the fashion scene since its establishment, Cinderella has evolved to become one of the top clothing retailers in the Philippines with 251 stores and affiliate stores nationwide, presently offering not only children’s wear but men’s and ladies.
Cinderella Vision
Providing high quality merchandise to be able to compete with international standards
Providing employment, and;
Fully utilizing and enhancing our talents to be able to contribute to the success and growth of the family-owned corporation, making it an institution;
Towards having a better and stable company, contributing to society by giving employment and business to suppliers and vendors.
Cinderella Mission
To uplift our quality to international standards; and to strengthen and develop the knowledge, unity and cooperation to be able to continue the legacy the founders have given us.