Advertising Manager
What's it like to be an Advertising Manager?
Advertising Managers typically work in an office setting, leading a team in the planning and execution of all company advertising and marketing-related activities. They also work closely with clients to determine campaign objectives and project deliverables as well as plan and closely monitor ad campaign budgets.
Tasks and duties
- Collaborating with clients and advertising staff to develop campaigns.
- Creating advertising strategies and objectives.
- Monitoring and managing ad campaign budgets.
- Researching the most effective media for ad materials.
- Executing ad campaigns.
- Preparing reports on results and effectiveness of campaigns.
How to become an Advertising Manager
To become an Advertising Manager, you usually need a bachelor degree in communications, digital marketing, marketing or a related field.
Graduate with a bachelor degree in communications, digital marketing, marketing, or an equivalent course.
Develop expertise in email marketing and B2B advertising.
Master tools such as AdWords, Google Analytics, Google Shop, and LinkedIn ads.
Attain at least five years’ worth of experience in an advertising or marketing role. Having managerial experience is advantageous.
After gaining experience as an Advertising Manager, consider progressing to a role such as Advertising Director, VP of Advertising, VP of Marketing, or VP of Promotions.
Skills and experience employers are looking for
