Creative Director
What's it like to be a Creative Director?
A Creative Director manages the overall direction and vision of a project or campaign from start to finish. They ensure that the vision is implemented accordingly by the creative team responsible for producing the materials needed. They also serve as the overall project manager, ensuring that the timeline is met and the cost does not exceed the budget while maintaining a relationship with concerned stakeholders. While there are Creative Directors in fashion brands, advertising, events, marketing, and public relations teams, you’ll also find them in game development, entertainment, and video production.
Tasks and duties
- Owning leadership of the creative efforts of a brand or campaign.
- Selecting and approving creative proposals and visual materials such as photos, artwork, and graphics.
- Creating a style guide for a brand or project.
- Leading brainstorming sessions for campaigns.
- Delegating tasks for projects.
- Presenting and pitching ideas and proposals to current and potential clients.
- Managing a team of creatives and mentoring them as needed.
- Ensuring that projects are delivered on time and within budget.
- Identifying the team’s needs such as hiring and promotions.
How to become a Creative Director
This senior role requires extensive experience in a creative role, be it copywriting, visual or graphic design, event styling or management, or consultancy. This position also needs experience in leadership, strategic thinking, and relationship management.
Complete a bachelor degree in advertising, communication, marketing, visual design, fashion or a related field.
Build a creative portfolio that you can showcase. You can begin to work on this as early as your studies.
Gain several years of work experience. Start in any creative role and move up to being an art director, content lead, or a similar managerial role in a creative team, eventually leading to a director position.
Consider a postgraduate degree in management, marketing communications, or visual design. An advanced degree is not required to become a Creative Director, but it shows your dedication to further developing your skills and knowledge.
Skills and experience employers are looking for
